The dinner Jill Biden and her husband US President Joe Biden hosted for Indian prime minister Narendra Modi, June 22, at the White House brought together, Indians and Americans from so many firmaments.
Embarking on a fresh start after last year's alleged Rs 870 crore fraud in its Indian arm, sportswear major Reebok is undertaking a new retail concept and marketing campaign to chart out a new growth story.
Cricketer parted ways with Adidas in November.
India-Pak face-off saw brands pay up to Rs 20 lakh in last-minute spot buying.
Two entrepreneurs launched iTiffin with an aim to provide low calorie, healthy tiffin service to corporates and individuals.
Disney Star won the coveted IPL Indian sub-continent TV rights for a whopping Rs 23,575 crore, while Viacom18 grabbed the digital rights with a bid of Rs 20,500 crore at the media rights auction on Monday.
When defending champions Australia compete in the Women's Twenty20 World Cup final in Melbourne on Sunday, they will earn the same as their male counterparts would - in stark contrast to their rivals, India. In cricket-mad India, male players are revered as gods, paid handsomely and showered with lucrative endorsement deals, from watches and shoes to snacks, headphones and even toothbrushes. The women barely get a look-in.
A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon. And he has jacked his brand endorsement price to an unheard of Rs 7.5 crore per day, leaving the likes of Virat Kohli and Ranveer Singh trailing by quite a margin, reveals Sandeep Goyal.
Apple CEO landed in Kanpur for IPL match as jet to Vizag was late; he also got to see Lucknow
Kolkata sheds its white-blue nocturnal hue with pink ball day-night Test.
In the run-up to the ICC World Cup to be held in West Indies this March. PepsiCo India is entering into cross-promotional alliances with other brands.
Here is a lowdown of all the light-hearted, fun news from around the ICC World Cup.
The league will take up the caravan format where all teams move from one city to another during the course of the tournament
Baba Ramdev's Patanjali Ayurved is considering bidding for the title sponsorship of the upcoming Indian Premier League, according to a company official.
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
The new round values the company at $2.5 billion, more than double the over $1 billion valuation Dream 11 enjoyed in April 2019 when it was declared the country's first gaming unicorn.
Aircel plans to launch 3G services before the cricket World Cup
Indian tennis star Sania Mirza on Wednesday slammed the "cringeworthy" television advertisements hyping the much-awaited World Cup match between India and Pakistan.
Young Mumbai batsman Sarfaraz Khan, who had a dream domestic season last year, is playing good Samaritan during the ongoing nationwide lockdown. Sarfaraz, his younger brother Mushir and his father-cum-coach Naushad have been distributing food packets to migrant workers, in their native village in Uttar Pradesh, who are travelling back to their respective homes.
When brands look at cricket, India's male cricketers are an obvious choice.
India will play their first-ever Day/Night Test match against Bangladesh in Kolkata later this month.
Sachin Tendulkar is scheduled to watch the Spanish Grand Prix on Sunday.
What could be more uncertain than Virat Kohli's agonising wait for a century for over two years? Perhaps it's what you will pay tomorrow morning to fill your vehicle's tank. Pump prices have joined cricket scores as the country's favourite discussion topic. Steep increases invite widespread protests, while moderate additions make the government anti-reformist. The ongoing fuel price conundrum is no different.
T20 World Cup-winning cricketer Joginder Sharma, Commonwealth Games gold medal-winning boxer Akhil Kumar and Asian Games champion kabaddi player Ajay Thakur are all full-time police officers, jobs which they got thanks to their sporting accomplishments.
Disney-Star generated advertising revenue of over Rs 27 billion for IPL 2020.
Special firecrackers named after Indian cricket captain Mahendra Singh Dhoni and other cricket stars -- Yuvraj Singh and Virendra Shehwag are selling like hot cakes in Patna and other towns of Bihar.
Ahmedabad is home to the strangest of cuisines and is a city of contrasts, if you look beyond the tourist places.
So just keep on playing the game like Tendulkar has done over the past two decades . . . not bothering about short-term declines in form but practicing to be a master in the long term.
With a string of deals with telecom service providers, DTH operators and Bollywood stars, Netflix goes all out to protect its turf in India and fend off competition, says Viveat Pinto.
A social media survey attempted to bust some myths about what is acceptable to girls when it comes to finding a life partner.
It could reach more than 530 million viewers on TV and a few hundred million more online. But can it make money for Disney Star?
The Board of Control for Cricket in India's approach of win at all costs without looking at the bigger picture by refusing to play a Day-Night Test match against Australia is extremely disappointing, feels former captain Ian Chappell.
Board of Control for Cricket in India's Chief Executive Officer Rahul Johri says the revenue generation from the upcoming Indian Premier League's media rights auction could be "historic".
BCCI President Anurag Thakur on Sunday made it clear that unlike his predecessor Shashank Manohar, he is not "interested" in any ICC post and his sole focus at present is to protect the rights of Indian cricket. Hinting at Manohar, Thakur said, "One who had to go to ICC have already gone long back. I have no interest and I am happy here with BCCI and nothing is more important for me than India. We have to protect the rights of India. If you don't think about India then it will be difficult to think about any other country. "Today there is India, so world cricket is growing," Thakur said.
The new IPL title sponsor to replace Chinese mobile phone company VIVO will hold the rights for only a four-and-a-half-month period and the highest bid may not necessarily end up being the winning one, the BCCI stated on Monday.
The Competition Commission on Wednesday imposed a fine of Rs 52.24 crore on the Board of Control for Cricket in India (BCCI) for anti-competitive practices with respect to the Indian Premier League.
Former India captain and coach Anil Kumble supported Virat Kohli's view of having five centres for Test matches in order to bring the spectators back to the stadium.
The India captain refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.
Test cricket returned to Pakistan for the first time in ten years with the Sri Lankan team playing two matches in Rawalpindi and Karachi, with the hosts winning the second match to clinch the series 1-0 after the rain-curtailed first game ended in a draw.
'It's like sometimes you go to a top restaurant and order a dish, the food quantity might be less, but if the quality and taste is good, then it leaves a mark forever.' 'As far as my career is concerned, I think I delivered quality.' 'I last played for India in 2006, but even today when people meet me they remember Kaif as the best fielder who could take some amazing catches, get run outs and save runs on the field.'
